In September 2025 I had the pleasure of working with Jane Butler from "Weaver Jane" to create a new set of branding and promotional images. Some creative collaborations leave you inspired long after the final image is delivered and working with Jane was one of those experiences.
Jane is a textile artist, and once you hear her talk about her work, it’s impossible not to be impressed. She designs her own patterns then brings them to life entirely by hand; and when I say by hand, I mean everything from stringing the impressively complex loom to weaving shawls, rugs, adventure mats, and other functional art meant to be used and loved. Every step reflects patience and craftsmanship. Watching her work, it’s easy to forget how rare that level of hands-on dedication has become.
Jane’s process is central to her story, and capturing that was just as important as showcasing the completed work. There is a quiet rhythm to her studio—the steady movement of hands, the gradual emergence of pattern—that felt both calming and inspiring.
As a photographer, I am endlessly fascinated by makers who work with their hands. There is a natural parallel between weaving and portraiture: both require an understanding of balance, tension, and timing. Both ask the maker to slow down, observe closely, and trust the process. Photographing Jane in her studio felt less like documenting a product and more like capturing a story as it naturally unfolded.
Our goal was to create promotional imagery that felt authentic to Jane and her craft. That meant not just showing the finished pieces, but highlighting textures, tools, and in-progress moments. The loom mid-weave, the threads waiting their turn, and Jane’s focused expression all helped tell a fuller story of her craft.
Light played an important role throughout the session. Soft directional light allowed the textures of the wool to come alive without overpowering the scene and gives dimension to the photographs. Careful composition ensured the imagery felt intentional rather than staged – giving the viewer a feeling of catching a candid glimpse of Jane at work. The result is a collection of visuals that reflect both the strength and subtlety of Jane’s work—imagery that invites viewers to pause and look a little longer.
What struck me most was how deeply connected Jane is to every stage of her process. In a world that often prioritizes speed and scale, her work is a reminder of the value of doing things well, thoughtfully, and by hand. That philosophy deserves to be seen and felt in the way her work is presented to the world.
Collaborations like this are why I love creating branding imagery for artisans and small businesses. When the imagery reflects the heart of the maker, it becomes more than marketing—it becomes an extension of the craft itself. Working with Jane Butler was a privilege, and learning about the traditional art of weaving was as rewarding as creating the final images.
If you ever need proof that slow, thoughtful craftsmanship is alive and well, I highly recommend visiting a loom in action. Just be warned—you may leave with a new appreciation for patience, a strong urge to touch all the textures, and some new pieces to add to your home or wardrobe.
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2 Comments
Jan 4, 2026, 3:52:15 PM
Kathryn Gardner - You are most welcome Jane. It was a joy to work with you.
Jan 4, 2026, 3:22:49 PM
Jane - utterly beautiful! thank you Kathryn